Before STAR could become a new brand, members first had to approve the merger between Greater Tampa REALTORS® and Pinellas REALTOR® Organization. In collaboration with the CEO, I developed the campaign strategy, messaging and content plan, including more than 12 emails and six social posts that explained the benefits, answered questions and addressed misconceptions.

After members approved the merger, I helped guide the development and launch of the new STAR brand alongside an external agency and executive leadership. Using insights from member focus groups, we introduced the brand at the Florida REALTORS® Convention and rolled it out across digital platforms, marketing materials, signage, presentations and member communications.