I had the pleasure of managing Parker directly during my time as CEO of Greater Tampa REALTORS®, where she served as Marketing Manager and reported directly to me.

What stood out first was her determination. At the same time, she was successfully running our marketing, she was also handling it for the Florida Gulfcoast Commercial Association of REALTORS®, where I served as Executive Director. Two organizations, two brands, two full event calendars, and neither one ever slipped.

Parker also has a genuinely deep understanding of audience. She knew how to speak to every segment of our membership, residential, commercial, international, property management, appraisal, and the public, and could shift her voice for each without ever losing the brand underneath it. That same instinct has carried into her events and content work. She never just promoted something, she made people want to be there and used her design and creativity skills to take it to the next level. Strategy and creative are usually two different people in marketing, but in Parker they were the same person.

She led by example long before she had an entire team to lead. In my time with her, she did many assignments herself, from strategy through execution, and never treated any task as beneath her. She never once needed to be told twice, and she never made me feel like I had to check her work. It does not surprise me at all that her role has since grown into one with real support behind it.

Any organization looking for a marketing leader with real range, real instincts, and the follow-through to back both up would be fortunate to have her. I recommend her wholeheartedly and without hesitation.

Dennis MacDonald, former CEO of Greater Tampa REALTORS®