SOCIAL MEDIA
I lead STAR’s social media strategy, content calendar and creative direction while remaining hands-on throughout the full content process. My experience includes concept development, copywriting, asset creation, short-form video, scheduling, publishing and performance analysis, allowing me to both guide the strategy and step in to execute the work.
After shifting our approach toward more intentional, relatable and value-driven content, STAR’s Instagram following grew 44% in one quarter.
Explore the Suncoast Tampa Association of REALTORS® social media channels to see my work in action. I lead the content calendar, creative direction and development of social content and reels, with hands-on experience across the full social media process—from strategy and concept development to copywriting, asset creation, video editing, scheduling, publishing and performance analysis.